Why Video Is Good for Your Marketing

Before we give you a detailed guide on how to increase sales with product videos, let’s highlight the basic reasons why a great product video is so good for increasing sales. First of all, videos are versatile, i.e. there’s always a perfect video type that suits your target audience. Secondly, videos show your products in the best possible way helping your customers make purchasing decisions confidently.

Furthermore, videos not only increase sales directly, but they also improve the search engine rankings by increasing the time visitors spend on the site.

Did you know that videos are shared roughly 1200% more times than text and links combined on social media? This proves the power of mouth still reigns supreme even in this digital age. This fact makes product videos a marketing cornerstone for all companies no matter the size and target audience.

And finally, videos are what people prefer. Stats show over 68% of customers learn about this or that product by watching a short video. A video gives the brand the most important human element – face, and people generally love anything they can feel a part of.

All these benefits help video content appeal to everyone from B2B companies to B2C ones, and all the customers in between.

How to Create Win-Win Product Videos

What is your product video going to look like, where are you going to post it, and who is going to watch it? Only having clear answers to these questions will help you work out an influential video marketing strategy to drive sales. For instance, if your brand is not ripe yet for an all-out narrative-driven emotional video, maybe it’s better to focus on simpler videos! Here are a few ideas to back you up:

• Videos with images stitched together, music, and text added: This simple concept can produce great results if you’re going to use the video as a social post or a quick ad.
• Looping short videos: People love short and precise videos like GIFs and Instagram Boomerangs. Presenting your idea in a handful of seconds is a skill, though.
• Demonstration videos: Why not show what your product looks like in the real world outside the shop? Capture a model smiling at the scorching sun with your eyeglasses on or let a dude shave with your company’s razor in an ordinary bathroom before going on a date. Your customers will love that.

Ideas are endless, so are the means of their realization. To create an impressive product video you don’t have to hire specialists. Apparently, your team can do it all by themselves by just adhering to our pro tips. Let’s start it right:

• Use a tripod: This is an essential element to make professional and steady shots. If you don’t have a tripod, find another way to keep the camera steady with no movement during shooting.
• Avoid using the zoom feature of your phone: Not to have grainy shots but keep the shots crisp, simply move the camera closer.
• Don’t shoot vertically: When shooting horizontally, you can always edit the result later while vertical filming can’t be undone.
• Mind the lighting: It’s not critical to get fancy lighting to get a great video result. Simply don’t film looking directly toward a bright window or the sun not to turn the subject into a silhouette.
• Including audio: If you are planning to add video, use a second phone or a microphone to have both quality video and audio.

So, suppose you have shot the perfect video. What’s next? You need powerful video editing software to bring your creative ideas to life and share them with the world. A good app has special effects and tons of tools to scheme premium-quality and engaging videos.

And don’t forget about including a CTA. Apparently, this is the most crucial part of a video – the culmination it leads to.

Final Thoughts

Now, when you know what important tool is a product video for increasing conversions, it’s your turn. You can try whatever video format is better for your business, the sky’s the limit! Even a quick interview with a customer is a good start to post on your business media channel. Remember that the internet has become even a more powerful platform than TV today, giving you the quickest tunnel to reach your potential customers with your video content.

Affiliate marketing is based on a relationship between a merchant and an affiliate, in which a certain reward system is established. Performance is the key to getting the most profit in this type of business. So let us tell you all about the affiliate marketing software, its features, and the most popular affiliate tracking platforms.

Features of Affiliate Marketing

So what are the main characteristics of affiliate marketing? They are:

1. The payment is acquired only after a particular result.
2. The ability to run your affiliate marketing program on your own with the help of particular software.
3. There are a lot of fields in which it can be applied (personal websites, file-sharing, and email marketing).
4. It has a pool of publishers to work with.

If you want to expand your business to the Internet to get more buyers and share your services and products, you require a lot of time and attention to the website you are trying to establish. You can work on your promotion manually and control all of its aspects, but there is an option that will make your life much easier: affiliate tracking software.

What Is Affiliate Tracking Software?

Affiliate tracking software offers you a set of numerous features that will help you establish a proper affiliate marketing website. There are a lot of platforms that provide service in affiliate marketing online; each software has its own features and may have different prices, depending on the client packages they offer. You should know which characteristic you are looking for in a possible platform, such as customization options, promotional tools, tracking, and statistics management.

If you’re looking for a website that provides you with a list of the finest affiliate marketing tools at a discount, then visiting the website https://riselane.com/ is a must. There, you will find platforms that meet only the most stringent standards of quality:

• effectiveness;
• reliability;
• variety of offered features;
• long time on the market;
• good client scores.

Which Affiliate Tracking Platform to Choose?

Here is a short overlook of the platforms we suggest for establishing an affiliate marketing program:

• Affise. The platform provides help in management, analytics, customization, and optimization. This software works in such fields as Gaming, Mobile, Crypto, Gambling, etc.
• Afftrack is new on the market, but it’s effective in tracking and statistics management. It tracks all of the clicks you get in emails and banner ads.
• ClickInc. Setup and manage your first affiliate marketing system with no coding experience.
• Everflow. Track and manage all of your channels through the desktop or mobile devices.
• HitPath. Sign up affiliates and manage all of your tracking programs.
• Impact Radius. Optimize and protect partnership channels, track affiliate program performance.
• LeadDyno. Manage your affiliate program on any website or platform.
• LinkTrust. A trustworthy platform that operates and manages all of your marketing programs.
• Mention Me. Expand your customer base and empower affiliate marketing system.
• OSI Affiliate. Recruit new affiliates and influencers to promote your brand.
• Partner Stack. Find solutions and advice for any of your marketing programs. 
• Post Affiliate Pro. It offers unique tracking methods with a user-friendly dashboard. 
• Refersion. Manage, track, and grow your network in a few clicks.
• Scaleo. Get real-time reports, campaign redirects, and expansion advice.
• Tune. It is a fully customizable SaaS platform with numerous managing tools.
• Tapfiliate. This cloud-based platform is suitable to track and manage your affiliate and referral programs.
• Trackier. Manage and optimize all of your marketing campaigns in one place.
• Voluum. Track and automate the performance of your campaigns.

Choose the Right Affiliate Marketing Software 

It might be a daunting task to decide which affiliate marketing software to use. Multiple factors should be considered including the list of tools, customization options, and, of course, the price. We hope that this article will help you to decide which tools you need and how much you’re willing to spend on them. 

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